Last year I attended a very interesting communications workshop conducted by Tom Ahern entitled "Love Thy Reader – The Science & Secrets of Effective Nonprofit Communications." Ahern was a dynamic speaker who offered a lot of practical advice, including discussion of serif fonts versus sans-serif fonts. (Serif fonts were determined to be easier to read [...]
Archive for the 'Writing' Category
How To “Love Thy Reader”
Published by August 3rd, 2005 in Design/Publishing, Public Relations and Writing. 2 CommentsPoynter Online recently updated their excellent "Fifty Writing Tools" series of articles with an unexpected (by me, at least) fifty-first article. There is a lot of terrific information contained in this series. I highly recommend checking it out!
