Archive for the 'Weblogs' Category



Sony PR “blackballs” video game blog over leaked story

While public relations pros can influence what journalists report, and certainly serve as an information resource, they don’t dictate what reporters can and cannot write about. It’s usually inevitable that someone, somewhere, is going to write a story that’s perceived as “less than flattering” or even damaging to your organization or client, especially if that [...]

Social Media 2007 in Chicago

Is anybody else going to this? If you’re coming in from out of town, drop me a line. I’d be happy to grab a post-conference bite or drink and talk shop.

New blogs from Cohn & Wolfe, Tom Foremski

I was glad to learn Cohn & Wolfe (my employer) recently launched a new blog called “Boomerang – What goes around, comes around.” So far it covers a pretty broad range of communications-focused content, but it’s all really well done. I added it to my rapidly-expanding RSS reader, and you should too. C&W is also [...]

Best use of new media in a political campaign: Mitt Romney (UPDATED)

In 2004 we saw the Howard Dean campaign really show how blogging and the Internet could help raise awareness and understanding of a presidential candidate. While we now take it for granted, it was pretty revolutionary for a politician to keep a blog on the campaign trail back then, and his novel use of the [...]

It’s not time to kill the press release yet

I had to groan a bit when I read Robert Scoble’s recent comments (agreeing with similar comments made by Stowe Boyd) about the need to get rid of the press release as a mechanism for distributing information. Scoble is one of my favorite daily reads, but I think he’s off when he suggests press releases [...]

Site updates: mini-linkblog in sidebar and new “About” page

Just a quick aside/update: My five most recent Google Reader shared items can now be found in the sidebar. Also, the “About” page, which had serious formatting issues, is now fixed and readable.

Google Reader makes linkblogging easy

A few months back I converted from Bloglines as my primary RSS reader to Google Reader. So far Google has done a good job of updating its product with new features, including the ability to publicly “share” items from your RSS feeds. Mine is a mish-mash of technology and PR posts so far, but will [...]

Why should Microsoft and Edelman be held at fault in laptop “scandal?”

Apparently Microsoft and Edelman recently sent out fully-loaded laptops running Windows Vista to a handful of influential bloggers, and it appears some people think such practices are highly unethical. Initially Microsoft encouraged the bloggers to give the machine away, send it back, or keep it after they finished reviewing it. Now it appears the machines [...]

outside.in assembles discussions about neighborhoods from far and wide

Back in the early days of the Internet, it seemed like it was all about connecting with people around the world. I remember being fascinated with the idea of chatting with other teenagers around the country back in the early-90s. It was new, and it was fun. Making connections and friends around the world is [...]

Goodbye, PR Nerve Center, hello erictatro.com

I’ve changed the name of the blog. I picked the original title on a whim well over a year ago, and never really liked it. I may also start integrating some personal-ish (non-explicitly PR) content, but it will relate in some way to professional development- I promise, there will be no "what my cat ate [...]




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