One of the first baby steps many organizations take into social media is monitoring for their brand online. In many cases, once they learn what people are saying about them, they take a big interest in becoming part of the conversation. When you’re new to the social media scene, the number of sites you need [...]
Archive for the 'Web 2.0' Category
Tools to help monitor your brand online
Published by December 27th, 2008 in Social Media, Social Networking, Web 2.0 and Web/Internet. 2 CommentsHow will Twitter make money? They’ll figure it out… eventually
Published by October 9th, 2008 in Social Media, Web 2.0 and Web/Internet. 0 CommentsSlate has an interesting article about how (and if) Twitter will ever devise a strategy for making money. I’ve been asking myself this question for a long time, as it seems unlikely that any company will last without a way to pay for things like, oh, servers. Twitter has been pretty stable lately, and the [...]
Metallica invites bloggers to listen to new album, won’t let them write about it
Published by June 10th, 2008 in Blogs, Music, PR Disasters, Social Media and Web 2.0. 2 CommentsUsually, when a company invites the media or bloggers to an event to offer an exclusive early look at a product, the goal is to encourage said media or bloggers to write about that product. When Metallica invited bloggers to listen to its upcoming album, reviews inevitably popped up on the Web; reviews which Metallica’s [...]
Do we need a new way to “spray thoughts across the web?”
Published by April 16th, 2008 in Blogs, Social Networking, Web 2.0 and Weblogs. 0 CommentsToday Six Apart announced the release of its “Blog It” application for Facebook, which allows you write a post within Facebook and then broadcast it to up to ten different blog and mini-blog services. And the more that I think about it, this just seems a bit like backwards thinking. If we lived in an [...]
Did you delete your MySpace profile today?
Published by January 30th, 2008 in Social Networking, Sports PR, Web 2.0 and Web/Internet. 2 CommentsI’m routinely met with a barrage of e-mails from fake MySpace profiles requesting I add them as friends. These profiles are usually fronts for “camgirl” operations that are – ahem – “less than work safe” – and yet they continue to exist on MySpace. Things that also exist on MySpace: ugly layouts, pages that crash [...]
Remembering influential Web videos of the past…
Published by November 27th, 2007 in Technology, Web 2.0 and Web/Internet. 0 CommentsThe Webby Awards have posted their list of the top 12 most influential videos of all time. Some of these are classics, including the “All Your Base” and “Star Wars Kid” videos. There is some more serious fare on the list, such as George Allen’s “Macacca” video, in which one word derailed Allen’s political career, [...]
Creating a personal home page as a digital hub?
Published by July 10th, 2007 in Social Media, Social Networking, Technology, Web 2.0, Web/Internet and Weblogs. 0 CommentsThese days I’m finding my attention is split up among so many various Web services that blogging is simply losing out. Not that I don’t love writing, of course, but these days when I find an interesting piece of information worth calling out I’m more likely to share it through Google Reader, post it to [...]
Military changes comm policy, bloggers need permission to post
Published by May 3rd, 2007 in Government, PR in the Media, Public Relations, Social Media, Web 2.0, Web/Internet, Weblogs and Writing. 0 CommentsOver the last few years, I’ve really enjoyed reading blogs of soldiers serving overseas- The information comes straight from the source without being filtered through the mainstream media, and as a result I’ve been able to read a number of extremely compelling stories. I empathize with these guys. I see how hard they’re working, and [...]
Diggers are angry, take over site
Published by May 2nd, 2007 in PR Disasters, Social Media, Technology, Web 2.0 and Web/Internet. 0 CommentsDigg is perhaps the most prominent “social news” site, where stories reach the front page based on their popularity. It’s supposed to be a democratic system, but democracies are dependent on the masses to keep them functioning properly. And when the masses are angry, they protest: The power of Web 2.0 is in full effect [...]
MySpace profiles can lead to trouble, but this is ridiculous
Published by May 2nd, 2007 in Education, Social Networking, Web 2.0, Web/Internet and Workplace. 0 CommentsPoor Stacy Snyder. As a Millersville University student, she was nearly within reach of receiving her teaching certificate before it was denied by the school’s administration. The problem is a common one: They were offended by her MySpace profile. MySpace users, for some reason, are notorious for posting photos of themselves engaged in quasi-legal/ethical behavior [...]
