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	<title>eric tatro dot com &#187; Social Media</title>
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	<link>http://www.erictatro.com</link>
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		<title>Google makes it easy to move data out of Google products</title>
		<link>http://www.erictatro.com/2009/09/google_makes_it_easy_to_move_data_out_of_google_products.html</link>
		<comments>http://www.erictatro.com/2009/09/google_makes_it_easy_to_move_data_out_of_google_products.html#comments</comments>
		<pubDate>Mon, 14 Sep 2009 23:25:17 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.erictatro.com/?p=247</guid>
		<description><![CDATA[Hot on the heels of Twitter affirming that yes, you own your tweets, some Chicago Google engineers have launched &#8220;The Data Liberation Front,&#8221; with the goal of making it simple to move your data in and out of Google products (Blogger, Gmail, and more, with additional services coming soon). Enhancing options for data portability is [...]]]></description>
			<content:encoded><![CDATA[<p>Hot on the heels of Twitter affirming that yes, you own your tweets, some Chicago Google engineers have launched <a href="http://www.dataliberation.org/">&#8220;The Data Liberation Front,&#8221;</a> with the goal of making it simple to move your data in and out of Google products (Blogger, Gmail, and more, with additional services coming soon). </p>
<p>Enhancing options for data portability is awesome for at least two reasons. First, I can see how storing one&#8217;s data &#8220;in the cloud&#8221; could be a bit disconcerting &#8211; what happens if a particular product or service goes under and takes your data with it? Being able to move your data from service to service, or store it locally, ensures that you&#8217;ll always be able to access it. </p>
<p>Second, it enables users to choose the service that best meets their needs. Someday, a Webmail service might come out that blows the pants off of Gmail. Should I be forced to use Gmail simply because that&#8217;s where all of my data (like contacts and archived mail) is stored? </p>
<p>In a way, enabling people to easily take their data to a competitor shows how confident Google is in their products. They&#8217;re betting that giving users the <em>option </em>to easily take their data wherever they want will attract more users than they&#8217;ll lose through people doing just that. I think their confidence will be rewarded.</p>
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		<title>All your tweets (are) belong to you</title>
		<link>http://www.erictatro.com/2009/09/all_your_tweets_are_belong_to_you.html</link>
		<comments>http://www.erictatro.com/2009/09/all_your_tweets_are_belong_to_you.html#comments</comments>
		<pubDate>Fri, 11 Sep 2009 17:55:36 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web/Internet]]></category>

		<guid isPermaLink="false">http://www.erictatro.com/?p=243</guid>
		<description><![CDATA[I normally don&#8217;t may much attention to Web site terms of service. Usually it&#8217;s a race to get to the bottom of the terms so I can click the &#8220;agree&#8221; button and get started with whatever I&#8217;m doing. With Twitter&#8217;s TOS, however, I was glad to see they clarified the issue of &#8220;who owns your [...]]]></description>
			<content:encoded><![CDATA[<p>I normally don&#8217;t may much attention to Web site terms of service. Usually it&#8217;s a race to get to the bottom of the terms so I can click the &#8220;agree&#8221; button and get started with whatever I&#8217;m doing. With Twitter&#8217;s TOS, however, I was glad to see they clarified the issue of &#8220;who owns your tweets?&#8221; Thankfully, as <a href="http://twitter.com/Biz">@Biz</a> confirmed yesterday,<a href="http://blog.twitter.com/2009/09/twitters-new-terms-of-service.html"> the answer is, &#8220;you do.</a>&#8221;</p>
<blockquote><p>Ownership—Twitter is allowed to &#8220;use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute&#8221; your tweets because that&#8217;s what we do. However, they are your tweets and they belong to you.</p></blockquote>
<p>Now I&#8217;m no big city lawyer, but it seems to me that while your tweets remain your intellectual property, Twitter could still, given the terms of the TOS, <a href="http://blog.mrtweet.net/who-owns-your-tweets-twitter-you-or-anyone">publish a book of the greatest tweets</a> and profit from it without reimbursing users. However, <a href="http://www.pcworld.com/article/159703/facebook_privacy_change_sparks_federal_complaint.html?tk=rel_news">given the controversy over Facebook&#8217;s revised TOS earlier this year</a>, Twitter users and those who value privacy should be able to take comfort in the fact that if they delete their account, Twitter won&#8217;t own the deleted tweets.</p>
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		<title>Older users responsible for Twitter&#8217;s growth</title>
		<link>http://www.erictatro.com/2009/08/older_users_responsible_for_twitters_growth.html</link>
		<comments>http://www.erictatro.com/2009/08/older_users_responsible_for_twitters_growth.html#comments</comments>
		<pubDate>Thu, 27 Aug 2009 03:14:37 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web/Internet]]></category>

		<guid isPermaLink="false">http://www.erictatro.com/?p=237</guid>
		<description><![CDATA[Twitter has experienced phenomenal growth over the last couple of years. Unlike many social media sites, however Twitter&#8217;s growth hasn&#8217;t been driven by the youth &#8211; it&#8217;s us old people that are signing up in droves. “The traditional early-adopter model would say that teenagers or college students are really important to adoption,” said Andrew Lipsman, [...]]]></description>
			<content:encoded><![CDATA[<p>Twitter has experienced phenomenal growth over the last couple of years. Unlike many social media sites, however Twitter&#8217;s growth hasn&#8217;t been driven by the youth &#8211; it&#8217;s<a href="http://www.nytimes.com/2009/08/26/technology/internet/26twitter.html?_r=1&#038;ref=instapundit"> us old people that are signing up in droves</a>.</p>
<blockquote><p>“The traditional early-adopter model would say that teenagers or college students are really important to adoption,” said Andrew Lipsman, director of industry analysis at comScore. Teenagers, after all, drove the early growth of the social networks Facebook, MySpace and Friendster.</p>
<p>Twitter, however, has proved that “a site can take off in a different demographic than you expect and become very popular,” he said. “Twitter is defying the traditional model.”</p></blockquote>
<p>Sure, teenagers and college students made MySpace and Facebook what they are today, but young people also have a ton of time on their hands to customize profiles, add &#8220;about me&#8221; information, browse profiles, and so on. Older folks usually have responsibilities like careers and kids, and so they don&#8217;t (or can&#8217;t) devote the same amount of attention to keeping updated.</p>
<p>The great thing about Twitter, however, is that it doesn&#8217;t require much of a learning curve or time commitment to participate. Even better, it&#8217;s been built to work on mobile devices, so users can check tweets and update on the go. Given this dynamic, it&#8217;s no surprise Twitter has been embraced by older users, who are able to get a lot out of a service they don&#8217;t have to put a lot into. </p>
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		<title>Tools to help monitor your brand online</title>
		<link>http://www.erictatro.com/2008/12/tools_to_help_monitor_your_brand_online.html</link>
		<comments>http://www.erictatro.com/2008/12/tools_to_help_monitor_your_brand_online.html#comments</comments>
		<pubDate>Sat, 27 Dec 2008 22:08:58 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web/Internet]]></category>
		<category><![CDATA[monitoring]]></category>

		<guid isPermaLink="false">http://www.erictatro.com/2008/12/tools_to_help_monitor_your_brand_online.html</guid>
		<description><![CDATA[One of the first baby steps many organizations take into social media is monitoring for their brand online. In many cases, once they learn what people are saying about them, they take a big interest in becoming part of the conversation. When you&#8217;re new to the social media scene, the number of sites you need [...]]]></description>
			<content:encoded><![CDATA[<p>One of the first baby steps many organizations take into social media is monitoring for their brand online. In many cases, once they learn what people are saying about them, they take a big interest in becoming part of the conversation.</p>
<p>When you&#8217;re new to the social media scene, the number of sites you need to monitor may feel overwhelming. Fortunately, <a href="http://mashable.com/2008/12/24/free-brand-monitoring-tools/">Mashable has a great post about free tools </a>that will have anyone up and running with online reputation monitoring on blogs, blog comments, Twitter, message boards, and more. Definitely worth a look!</p>
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		<title>How will Twitter make money? They’ll figure it out… eventually</title>
		<link>http://www.erictatro.com/2008/10/how_will_twitter_make_money_theyll_figure_it_out_eventually.html</link>
		<comments>http://www.erictatro.com/2008/10/how_will_twitter_make_money_theyll_figure_it_out_eventually.html#comments</comments>
		<pubDate>Fri, 10 Oct 2008 04:04:48 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web/Internet]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.erictatro.com/2008/10/how_will_twitter_make_money_theyll_figure_it_out_eventually.html</guid>
		<description><![CDATA[Slate has an interesting article about how (and if) Twitter will ever devise a strategy for making money. I&#8217;ve been asking myself this question for a long time, as it seems unlikely that any company will last without a way to pay for things like, oh, servers. Twitter has been pretty stable lately, and the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thebigmoney.com/articles/monetize/2008/10/08/tweeter-pan">Slate has an interesting article</a> about how (and if) Twitter will ever devise a strategy for making money. I&#8217;ve been asking myself this question for a long time, as it seems unlikely that any company will last without a way to pay for things like, oh, servers.</p>
<p>Twitter has been pretty stable lately, and the Fail Whale hasn&#8217;t made an appearance for me for what seems like at least a month. Even though the  service has made great strides recently, and has attracted a lot of mainstream attention from news outlets such as CNN, @biz and @ev are concerned with the service&#8217;s &#8220;sustainability,&#8221; which is understandable. Although when I use ad-supported Twitter programs like Twitterrific for the iPhone, it makes me think that Twitter could include in-feed ads, charge for premium accounts (maybe with a raised follow limit?) or throw banner ads up without upsetting the user base.</p>
<p>Still, I appreciate that Twitter is devoted to getting its act together before figuring out how to make money. But with swelling numbers of users and investors breathing down their necks, how long can they afford to do so?</p>
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		<title>Metallica invites bloggers to listen to new album, won&#8217;t let them write about it</title>
		<link>http://www.erictatro.com/2008/06/metallica_invites_bloggers_to_listen_to_new_album_wont_let_them_write_about_it.html</link>
		<comments>http://www.erictatro.com/2008/06/metallica_invites_bloggers_to_listen_to_new_album_wont_let_them_write_about_it.html#comments</comments>
		<pubDate>Tue, 10 Jun 2008 12:21:22 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[PR Disasters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.erictatro.com/2008/06/metallica_invites_bloggers_to_listen_to_new_album_wont_let_them_write_about_it.html</guid>
		<description><![CDATA[Usually, when a company invites the media or bloggers to an event to offer an exclusive early look at a product, the goal is to encourage said media or bloggers to write about that product. When Metallica invited bloggers to listen to its upcoming album, reviews inevitably popped up on the Web; reviews which Metallica&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Usually, when a company invites the media or bloggers to an event to offer an exclusive early look at a product, the goal is to encourage said media or bloggers to write about that product. When Metallica invited bloggers to listen to its upcoming album, reviews inevitably popped up on the Web; <a href="http://blog.wired.com/music/2008/06/metallica-kills.html">reviews which Metallica&#8217;s management promptly &#8220;forced&#8221; bloggers to take down.</a></p>
<blockquote><p>&#8220;The Quietus kept our article up the longest and, as no non-disclosure agreement had been signed, [was] not prepared to remove it merely due to the demands of Metallica&#8217;s management,&#8221; Turner continued. &#8220;We only eventually removed the article earlier today to protect the professional interests of the writer concerned (the piece was written anonymously).&#8221;</p></blockquote>
<p>Metallica has a long history of alienating their biggest fans, and clearly fears digital media, but this feels clumsy and ham-fisted even for them. If the album mix wasn&#8217;t final, they shouldn&#8217;t have invited writers to listen to it and then act shocked when they, you know, <em>wrote </em>about it.</p>
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		<title>If (traditional) media companies saw the writing on the wall&#8230;</title>
		<link>http://www.erictatro.com/2008/04/if_traditional_media_companies_saw_the_writing_on_the_wall.html</link>
		<comments>http://www.erictatro.com/2008/04/if_traditional_media_companies_saw_the_writing_on_the_wall.html#comments</comments>
		<pubDate>Wed, 02 Apr 2008 02:59:32 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Mass Media]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web/Internet]]></category>
		<category><![CDATA[Weblogs]]></category>
		<category><![CDATA[Workplace]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.erictatro.com/2008/04/if_traditional_media_companies_saw_the_writing_on_the_wall.html</guid>
		<description><![CDATA[Imagine if, 25 years ago, a time traveler from the present day appeared to newspaper, television and radio executives to outline the media landscape in 2008. He’d tell them about how the Internet has dramatically increased the number of media outlets and how it’s enabled everyone to opine or present news via text, audio or [...]]]></description>
			<content:encoded><![CDATA[<p>Imagine if, 25 years ago, a time traveler from the present day appeared to newspaper, television and radio executives to outline the media landscape in 2008. He’d tell them about how the Internet has dramatically increased the number of media outlets and how it’s enabled everyone to opine or present news via text, audio or video for virtually no cost at all. That it’s decimated the newspaper classified ad market with free, wide-reaching alternatives. That people no longer have to wait for the evening news or the next morning’s paper, but can follow along with up-to-the-minute updates of breaking events that are pushed directly to them, wherever they are in the world. </p>
<p>Executives would grumble. After all, good reporting costs money. The infrastructure that supports the production and distribution of news, be it print, radio or television, is extremely expensive &#8211; It’ll be impossible to compete when everyone is a reporter and can instantly broadcast or publish around the world. Plus, there’s only so much ad money to go around – if advertisers flock to the little guy, that’s fewer ad dollars for the big companies! Not to mention the loss of revenue that comes in from the “for sale” and “want” ads! </p>
<p>The time traveler, if he were savvy, would agree, but with a few caveats. While it’s true that things will change a great deal in the next quarter-decade, he’d say, you’re missing the big picture. Wouldn’t you want your content distributed instantly and inexpensively, all over the world? (I can travel to Europe and still read live updates of baseball games at the Web page of my hometown newspaper.) Despite the new influx of opinion leaders and “new” media personalities, don’t people still need and crave local news? (All news is local news, after all.) Won’t new means of content distribution provide new ways to deliver advertising? (There’s a reason Google wants in on the mobile phone market, and it’s not to sell handsets.)</p>
<p>Finally, don’t you realize that quality reporting will always cost time and money, something usually out of the reach of everyone but news organizations that can afford it? (People can only have an opinion about the news if there’s news to opine on.)</p>
<p>After leaving executives with those thoughts, when the time traveler returned to the present day, would anything have changed? Could the big media companies have figured out how to leverage all of these opportunities, or would we continue to hear stories about major media outlets, from <a href="http://gawker.com/374247/portraits-of-the-bought+out">those with national reach </a>to those in <a href="http://www.chicagotribune.com/business/chi-wbbm-channel-2-cuts-childers-mar31,0,5068434.story">major local markets</a> laying off personalities because of the rise of the Internet and social media?</p>
<p>I wonder sometimes.</p>
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		<title>Hollywood pros to launch own video channel, syndicate via YouTube</title>
		<link>http://www.erictatro.com/2007/08/hollywood_pros_to_launch_own_video_channel_syndicate_via_youtube.html</link>
		<comments>http://www.erictatro.com/2007/08/hollywood_pros_to_launch_own_video_channel_syndicate_via_youtube.html#comments</comments>
		<pubDate>Wed, 01 Aug 2007 12:41:25 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.erictatro.com/2007/08/hollywood_pros_to_launch_own_video_channel_syndicate_via_youtube.html</guid>
		<description><![CDATA[It has never made much sense to me that the entertainment industry has always tried to set up alternatives to the most popular channels for online audio and video distribution rather than partnering with sites that are already well-known and well-used. Several networks have set up their own video sharing sites while vigorously patrolling YouTube [...]]]></description>
			<content:encoded><![CDATA[<p>It has never made much sense to me that the entertainment industry has always tried to set up alternatives to the most popular channels for online audio and video distribution rather than partnering with sites that are already well-known and well-used. Several networks have set up their own video sharing sites while vigorously patrolling YouTube for copyrighted material, even though YouTube is the 800-pound gorilla of online video.</p>
<p>I was glad to hear a new site called <a href="http://news.yahoo.com/s/ap/20070731/ap_on_hi_te/online_video_pros;_ylt=Aoh1nR6hbzdWpKclvgX2xWQjtBAF">My Damn Channel, founded by real, live Hollywood filmmakers and performers</a>, will bring high-quality video content to the Web. Better yet, they&#8217;ve signed a distribution deal with YouTube to syndicate their content, which is such a no-brainer I can&#8217;t believe other companies haven&#8217;t followed suit. </p>
<p>I have been hearing more and more about similar syndication deals, however, and if technologies such as Joost are well received, it may encourage other, more traditional content providers to make their programs available across more platforms. For many of these platforms it means giving up a bit of control, which is scary. However, the music industry has once again shown everyone the writing on the wall, and giving up that control just might be what it takes to grow and thrive in a &#8220;three screen&#8221; world. </p>
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		<title>Creating a personal home page as a digital hub?</title>
		<link>http://www.erictatro.com/2007/07/creating_a_personal_home_page_as_a_digital_hub.html</link>
		<comments>http://www.erictatro.com/2007/07/creating_a_personal_home_page_as_a_digital_hub.html#comments</comments>
		<pubDate>Tue, 10 Jul 2007 12:43:34 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web/Internet]]></category>
		<category><![CDATA[Weblogs]]></category>

		<guid isPermaLink="false">http://www.erictatro.com/2007/07/creating_a_personal_home_page_as_a_digital_hub.html</guid>
		<description><![CDATA[These days I&#8217;m finding my attention is split up among so many various Web services that blogging is simply losing out. Not that I don&#8217;t love writing, of course, but these days when I find an interesting piece of information worth calling out I&#8217;m more likely to share it through Google Reader, post it to [...]]]></description>
			<content:encoded><![CDATA[<p>These days I&#8217;m finding my attention is split up among so many various Web services that blogging is simply losing out. Not that I don&#8217;t love writing, of course, but these days when I find an interesting piece of information worth calling out I&#8217;m more likely to share it through <a href="http://www.google.com/reader/">Google Reader</a>, post it to <a href="http://del.icio.us/">del.icio.us</a>, write a quick blurb about it on <a href="http://www.twitter.com/erictatro/">Twitter </a>or <a href="http://www.digg.com/">Digg </a>it, where it gets shared via my <a href="http://www.facebook.com/">Facebook </a>profile. </p>
<p>In the 90&#8242;s it seemed like everyone had a personal home page with pictures, interests and links to other pages they liked. The social network has largely replaced the home page, and many people maintain blogs and accounts with any of the countless Web 2.0 services that compete for our attention.</p>
<p>I would really like to figure out how to include all of this information on one page, with each aspect featuring its own RSS feed. Facebook has come the closest to this idea since it opened up its API, but users there are still stuck, in many ways, within a <a href="http://en.wikipedia.org/wiki/Walled_garden_(media)">walled garden</a>. Web widgets are also progressing in this direction, but don&#8217;t offer the essential ability to customize.</p>
<p>Looks like I have some research to do.</p>
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		<title>Military changes comm policy, bloggers need permission to post</title>
		<link>http://www.erictatro.com/2007/05/military_changes_comm_policy_bloggers_need_permission_to_post.html</link>
		<comments>http://www.erictatro.com/2007/05/military_changes_comm_policy_bloggers_need_permission_to_post.html#comments</comments>
		<pubDate>Thu, 03 May 2007 12:44:56 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Government]]></category>
		<category><![CDATA[PR in the Media]]></category>
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		<guid isPermaLink="false">http://www.erictatro.com/2007/05/military_changes_comm_policy_bloggers_need_permission_to_post.html</guid>
		<description><![CDATA[Over the last few years, I&#8217;ve really enjoyed reading blogs of soldiers serving overseas- The information comes straight from the source without being filtered through the mainstream media, and as a result I&#8217;ve been able to read a number of extremely compelling stories. I empathize with these guys. I see how hard they&#8217;re working, and [...]]]></description>
			<content:encoded><![CDATA[<p>Over the last few years, I&#8217;ve really enjoyed reading blogs of soldiers serving overseas- The information comes straight from the source without being filtered through the mainstream media, and as a result I&#8217;ve been able to read a number of extremely compelling stories. I empathize with these guys. I see how hard they&#8217;re working, and I&#8217;m compelled to root for them. You might imagine I was pretty dismayed when I learned <a href="http://washingtontimes.com/upi/20070502-030531-5052">the U.S. military was restricting milbloggers</a>:</p>
<blockquote><p>New regulations require soldiers to clear content of blogs and e-mails with a superior officer, Wired said. The directive, issued April 19, could lead to the end of military blogs &#8212; known within the military culture as &#8216;miliblogs&#8217; &#8212; observers told Wired.</p>
<p>Military officials have wrestled for years with striking a balance between the need for discretion in wartime and the benefits of allowing troops in the field to connect personally with the public, the magazine said &#8212; especially since the troops are often seen as among the most effective advocates for operations in Iraq and Afghanistan. </p></blockquote>
<p>I understand that some of the information coming out of the war is extremely sensitive, and the military needs to ensure confidential information isn&#8217;t accidentally distributed. In the real world, though, the majority of superior officers will simply not have the time to go through each and every blog post for approval, and blogging will shrivel up. It&#8217;s a shame, because most milbloggers strongly believe in their mission and are able to articulate their hopes and successes. They&#8217;re a rare source of positive PR in the war.</p>
<p>I would have really liked to have seen the military adopt a blogging policy similar to some large companies (<a href="http://www-03.ibm.com/developerworks/blogs/page/jasnell?entry=blogging_ibm">such as IBM</a>) which outlines what you can and cannot say, what information is confidential, and so on, and possibly require milbloggers to simply alert their superior officers to their blog&#8217;s presence. They would have the best of both worlds in terms of accountability and freedom, and I&#8217;d still be able to look forward to stories from the front lines.</p>
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