Archive for the 'Social Media' Category

How will Twitter make money? They’ll figure it out… eventually

Slate has an interesting article about how (and if) Twitter will ever devise a strategy for making money. I’ve been asking myself this question for a long time, as it seems unlikely that any company will last without a way to pay for things like, oh, servers.
Twitter has been pretty stable lately, and the Fail […]

Metallica invites bloggers to listen to new album, won’t let them write about it

Usually, when a company invites the media or bloggers to an event to offer an exclusive early look at a product, the goal is to encourage said media or bloggers to write about that product. When Metallica invited bloggers to listen to its upcoming album, reviews inevitably popped up on the Web; reviews which Metallica’s […]

If (traditional) media companies saw the writing on the wall…

Imagine if, 25 years ago, a time traveler from the present day appeared to newspaper, television and radio executives to outline the media landscape in 2008. He’d tell them about how the Internet has dramatically increased the number of media outlets and how it’s enabled everyone to opine or present news via text, audio or […]

Hollywood pros to launch own video channel, syndicate via YouTube

It has never made much sense to me that the entertainment industry has always tried to set up alternatives to the most popular channels for online audio and video distribution rather than partnering with sites that are already well-known and well-used. Several networks have set up their own video sharing sites while vigorously patrolling YouTube […]

Creating a personal home page as a digital hub?

These days I’m finding my attention is split up among so many various Web services that blogging is simply losing out. Not that I don’t love writing, of course, but these days when I find an interesting piece of information worth calling out I’m more likely to share it through Google Reader, post it to […]

Military changes comm policy, bloggers need permission to post

Over the last few years, I’ve really enjoyed reading blogs of soldiers serving overseas- The information comes straight from the source without being filtered through the mainstream media, and as a result I’ve been able to read a number of extremely compelling stories. I empathize with these guys. I see how hard they’re working, and […]

Diggers are angry, take over site

Digg is perhaps the most prominent “social news” site, where stories reach the front page based on their popularity. It’s supposed to be a democratic system, but democracies are dependent on the masses to keep them functioning properly. And when the masses are angry, they protest:
The power of Web 2.0 is in full effect over […]

Are you (or your clients) ready to give up control?

As clients begin to learn more about social media, they’re going to want to learn more about how they can implement technologies like blogs, podcasts and social networks in their PR and marketing plans. The biggest stumbling block, of course, is controlling the message. When a company issues a press release, it’s all there in […]




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