On SliconValleyWatcher, Daniel Bernstein wrote a post suggesting that only the “best of the best” in the public relations industry (he cites CEOs of large PR firms and very well-established PR pros), be allowed to write PR blogs. In his comment section, he cites the open source model as an inspiration: “I’m arguing for blogging [...]
Archive for the 'Public Relations' Category
Public relations benefits from diverse blogger community
Published by May 1st, 2006 in Public Relations and Weblogs. 3 CommentsMONEY Magazine: PR Specialist 20th “best job in America”
Published by April 12th, 2006 in Public Relations. 0 CommentsWell, that’s good news! In MONEY Magazine’s list of the 50 best jobs in America, rated on salary and job prospects, "Public Relations Specialist" ranked number 20. MONEY graded the position on a number of attributes, giving it high marks for creativity and difficulty, but lower marks for flexibility and stress.
Physicians want publicity, don’t want to advertise
Published by March 16th, 2006 in Public Relations. 1 CommentThe Philadelphia Inquirer has an article about physicians’ increasing need to hire public relations and marketing professionals to "get the word out" about their practices. The interesting part, however, is that some of the physicians spotlighted are very hesitant to use traditional advertising, and from the sound of it, this feeling isn’t uncommon amongst physicians. [...]
PR is not dying, it’s changing for the better
Published by March 12th, 2006 in Podcasting, Public Relations, Web/Internet and Weblogs. 1 CommentIn the last couple of years there has been discussion about whether new media tools like blogging, podcasting and wikis have make public relations irrelevant, and indeed, if the PR industry is slowly "dying" as a result.Giovanni Rodriguez lays out some challenges facing the PR industry and why, ultimately, the "new media" tools that have [...]
High-profile PR pros give thoughts on the industry
Published by March 8th, 2006 in Public Relations. 1 CommentThe New York Observer recently interviewed a number of high-profile PR professionals at the PR Week Awards ceremony, and their comments are interesting. Recurring themes include the importance of honesty and transparency, not having to rely on "old media," and how public relations efforts can (and should) serve an organization. It was also intriguing to [...]
Fortune magazine reporter talks pitching
Published by March 5th, 2006 in Public Relations. 0 CommentsThe always-excellent Guy Kawasaki has posted "10 Questions with Adam Lashinsky (Fortune Magazine)," in which Adam which reveals some interesting thoughts on being pitched by PR firms, common pitching mistakes, and sending free stuff (swag) to reporters. I’m always interested in hearing reporters talk about receiving story pitches. It allows me to see how the [...]
Non-profits need to properly fund communications efforts
Published by March 3rd, 2006 in Public Relations. 0 CommentsJohn Wagner has an excellent post about why it’s vital for non-profit organizations to devote proper resources to their public relations and marketing efforts. The world of non-profit organizations is tough. NPOs typically face intense competition from other NPOs for volunteers and donors in their area of operation. An organization’s "brand recognition" and a clear, [...]
Which press-release terms have become cliches?
Published by February 22nd, 2006 in Public Relations. 1 CommentAccording to Tech PR Gems, the phrases "sets the standard" and "solutions" are widely overused, with research to back up their observation. I would be inclined to agree, and I’m sure I could think of a few of my own ("bleeding-edge" comes to mind). I guess it’s easy to get comfortable with certain elements of [...]
Vespa takes advantage of “America’s Addiction to Oil”
Published by February 21st, 2006 in Public Relations. 1 CommentIn a nicely timed move by Piaggio Group Americas, parent company of Vespa motor scooters, the company placed a full-page open letter to U.S. mayors in the New York Times promoting motor scooters as a "transportation solution" that would also help solve America’s "addiction to oil." Have any mayors begun to offer incentives for citizens [...]
NASA PR official resigns after overstepping boundaries
Published by February 16th, 2006 in Public Relations. 0 CommentsI thought this story was interesting. A NASA public relations official, George Deutch, resigned after reportedly trying to limit the media’s access to one of the agency’s scientists. From the article: The New York Times reported that Deutsch tried to limit reporters’ access to Jim Hansen, a noted NASA climate scientist, and insisted that a [...]
