One might take a quick look at the Bad Pitch Blog and begin to understand why many journalists think of PR people as a mere annoyance, or even worse, an obstacle between them and the potential source of a story (aka: the client). Public Relations India has a list of "What journalists hate in PR [...]
Archive for the 'PR Practice' Category
Free e-booklet: “Landing the Perfect Pitch”
Published by August 13th, 2006 in PR Practice. 0 CommentsHere is a free e-book about pitching the media, written by a technology reporter for the CBC. There’s some interesting material here, and it’s licensed under Creative Commons.
Here is a list of pitching dos and don’ts; this time from Cubitt Jacobs & Prosek, a "global public relations and financial communications consultancy."
Why sending attached Word documents is rarely a good idea
Published by July 24th, 2006 in PR Practice. 0 CommentsOver the course of an average day, I can’t tell you how many Microsoft Word attachments I get in my e-mail box. I’m not a fan of Word attachments. For one, the files are huge, and take a long time to open on my aging work computer. If my virus scanner is running at the [...]
Pitching advice: Choose an angle that tells a story
Published by July 7th, 2006 in PR Practice. 0 CommentsChief Marketer has a great article about how to choose a pitching angle as well as general tips on pitching said angle to the media. Too good not to link to! (Via: Flackette)
For those interested, here’s another neat article about pitching a reporter from Fitness magazine, via the Media Insider blog.
One journalist’s primer on pitching “dos and don’ts”
Published by June 10th, 2006 in PR Practice. 0 CommentsI’m always very interested in reading opinions from journalists on what makes a good media pitch and the experience they’ve had with positive and negative pitches. Danny at itjournalist.com has a very interesting primer about how he likes to be pitched. Extremely helpful and are definitely worth checking out!
