Imagine if, 25 years ago, a time traveler from the present day appeared to newspaper, television and radio executives to outline the media landscape in 2008. He’d tell them about how the Internet has dramatically increased the number of media outlets and how it’s enabled everyone to opine or present news via text, audio or […]
Archive for the 'Mass Media' Category
If (traditional) media companies saw the writing on the wall…
Published by April 1st, 2008 in Blogs, Mass Media, New Media, Social Media, Web/Internet, Weblogs and Workplace. 0 CommentsUtah mine disaster: terrible crisis communication
Published by August 8th, 2007 in Crisis Communication, Mass Media and PR Disasters. 0 CommentsThroughout the Utah coal mine disaster, mine owner Robert “Honest Bob” Murray has appeared at “bizarre” news conferences acting hostile toward questioners and reading statements that completely lack direction.
To make matters worse, at every press conference he seems to be on the defense from the get-go, a bad situation to be in when you […]
Newspaper circulations continue to fall, online readership is up
Published by April 30th, 2007 in Journalism, Mass Media and Web/Internet. 0 CommentsWeekday newspaper circulations have fallen 2.1 percent in the last six-month reporting period, and Sunday circulation fell 3.1 percent. Not surprisingly, more people are turning to reading online newspaper sites:
Online readership of newspaper sites continues to grow. The NAA pointed to recently released data from Nielsen//NetRatings showing a 5.3 percent increase in the number of […]
“It’s not guerilla warfare, it’s guerilla marketing.”
Published by February 1st, 2007 in Journalism, Marketing Events, Mass Media and PR Disasters. 2 CommentsThe best part of the Aqua Teen Hunger Force “bomb” scare? All of the media outlets photoshopping out, blurring out or outright removing the Mooninite’s crude middle finger. Fortunately the Mooninite threat has been quelled, as arrests have been made.
These little LED objects were placed in ten cities around the United States. Why was Boston […]
Celebrities. We love them because… Well, they’re famous. But even famous people screw up, and we’ve seen colossal examples of celebrity screw-ups in 2006. Michael Richards’ racist tirade, Mel Gibson’s drunk driving arrest and anti-semitic comments, Miss USA Tara Connor’s "unacceptable" behavior, and so on.
Fortunately for them, if celebrities appear to make an honest […]
