I’ll admit, I was one of the people who was intrigued with the blog chatter surrounding the recently released film Serenity, which is based on the cancelled TV show Firefly. MediaPost Publications (via Movie Marketing Madness) has a very interesting post about the PR campaign, which involved bloggers on an unprecidented scale.
Serenity is the […]
Archive for the 'Marketing Events' Category
Serenity’s Blog-Centric PR Campaign
Published by October 9th, 2005 in Marketing Events, Web/Internet and Weblogs. 0 CommentsWikipedia Altered in Viral Marketing Effort (UPDATE)
Published by August 14th, 2005 in Marketing Events. 1 CommentI’m a huge Wikipedia fan. If you’ve never used it, check it
out. It’s a collaboratively edited internet encyclopedia, and it’s a fantastic
resource for gaining detailed, accurate information about almost anything you
can imagine. I’m consistently amazed at the info they have on fairly obscure
people, places, events, and so on.
I was disappointed to learn that a […]
When Good Marketing Stunts Go (Possibly) Wrong
Published by June 24th, 2005 in Marketing Events. 0 CommentsJuice company Snapple thought it would be fun to promote their new line of frozen treats by breaking the Guinness Book record for the world’s largest popsicle- A popsicle that would weigh in at 17.5 tons and measure 25 feet tall. It sounds like a fun, straightforward stunt. Unfortunately, Snapple underestimated the hot New York […]
