Last year I attended a very interesting communications workshop conducted by Tom Ahern entitled "Love Thy Reader - The Science & Secrets of Effective Nonprofit Communications." Ahern was a dynamic speaker who offered a lot of practical advice, including discussion of serif fonts versus sans-serif fonts. (Serif fonts were determined to be easier to read […]
Archive for the 'Design/Publishing' Category
How To “Love Thy Reader”
Published by August 3rd, 2005 in Design/Publishing, Public Relations and Writing. 2 CommentsSlashdot reports that the CEO of Quark, Inc., Kamar Aulakh, has resigned. Quark was largely responsible for a desktop publishing revolution with the release of QuarkXpress in 1987. Since then, QuarkXpress has dominated the desktop publishing market.
Quark also has a bad reputation for treating customers very poorly and imposing elaborate measures to prevent piracy of […]
