With the recent struggles of many of the most well-known names in print, it’s easy to jump to the conclusion that printing a magazine is a path to failure. However, for many publishers, focusing on a very specific niche has enabled them to successfully put out a publication for many years. Asylum has a nice [...]
Archive for the 'Design/Publishing' Category
Ultra-niche magazines show print’s not dead
Published by August 31st, 2009 in Design/Publishing and Print Media. 2 CommentsHow To “Love Thy Reader”
Published by August 3rd, 2005 in Design/Publishing, Public Relations and Writing. 2 CommentsLast year I attended a very interesting communications workshop conducted by Tom Ahern entitled "Love Thy Reader – The Science & Secrets of Effective Nonprofit Communications." Ahern was a dynamic speaker who offered a lot of practical advice, including discussion of serif fonts versus sans-serif fonts. (Serif fonts were determined to be easier to read [...]
Slashdot reports that the CEO of Quark, Inc., Kamar Aulakh, has resigned. Quark was largely responsible for a desktop publishing revolution with the release of QuarkXpress in 1987. Since then, QuarkXpress has dominated the desktop publishing market. Quark also has a bad reputation for treating customers very poorly and imposing elaborate measures to prevent piracy [...]
