Usually, when a company invites the media or bloggers to an event to offer an exclusive early look at a product, the goal is to encourage said media or bloggers to write about that product. When Metallica invited bloggers to listen to its upcoming album, reviews inevitably popped up on the Web; reviews which Metallica’s […]
Archive for the 'Blogs' Category
Metallica invites bloggers to listen to new album, won’t let them write about it
Published by June 10th, 2008 in Blogs, Music, PR Disasters, Social Media and Web 2.0. 2 CommentsDo we need a new way to “spray thoughts across the web?”
Published by April 16th, 2008 in Blogs, Social Networking, Web 2.0 and Weblogs. 0 CommentsToday Six Apart announced the release of its “Blog It” application for Facebook, which allows you write a post within Facebook and then broadcast it to up to ten different blog and mini-blog services. And the more that I think about it, this just seems a bit like backwards thinking. If we lived in an […]
If (traditional) media companies saw the writing on the wall…
Published by April 1st, 2008 in Blogs, Mass Media, New Media, Social Media, Web/Internet, Weblogs and Workplace. 0 CommentsImagine if, 25 years ago, a time traveler from the present day appeared to newspaper, television and radio executives to outline the media landscape in 2008. He’d tell them about how the Internet has dramatically increased the number of media outlets and how it’s enabled everyone to opine or present news via text, audio or […]
