Slate has an interesting article about how (and if) Twitter will ever devise a strategy for making money. I’ve been asking myself this question for a long time, as it seems unlikely that any company will last without a way to pay for things like, oh, servers.
Twitter has been pretty stable lately, and the Fail Whale hasn’t made an appearance for me for what seems like at least a month. Even though the service has made great strides recently, and has attracted a lot of mainstream attention from news outlets such as CNN, @biz and @ev are concerned with the service’s “sustainability,” which is understandable. Although when I use ad-supported Twitter programs like Twitterrific for the iPhone, it makes me think that Twitter could include in-feed ads, charge for premium accounts (maybe with a raised follow limit?) or throw banner ads up without upsetting the user base.
Still, I appreciate that Twitter is devoted to getting its act together before figuring out how to make money. But with swelling numbers of users and investors breathing down their necks, how long can they afford to do so?
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