Archive for June, 2008

Metallica invites bloggers to listen to new album, won’t let them write about it

Usually, when a company invites the media or bloggers to an event to offer an exclusive early look at a product, the goal is to encourage said media or bloggers to write about that product. When Metallica invited bloggers to listen to its upcoming album, reviews inevitably popped up on the Web; reviews which Metallica’s […]




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