As a Michigan native, I watched the presidential primary results last night with great interest. Fellow Michigander Mitt Romney won among the Republicans, but due to a mix-up in the press releases, the state GOP initially congratulated the wrong candidate:
The Michigan Republican Party mistakenly sent out a news release Tuesday night congratulating John McCain for winning the state’s GOP primary.
It quickly issued a second statement praising Mitt Romney for his win.
“Heading into tonight, this race was too close to call, so we prepared a release for either scenario,” state GOP spokesman Bill Nowling said. “We simply pushed the wrong button.”
The correct release was sent a few minutes later. Still, the potential for mistakes like these is what keeps me up at night. If this gaffe had been committed with major client news, there’d be some people with some serious explaining to do.
0 Responses to “It’s all in the details”