It takes a lot of, er… Guts to ask the Pope to officially approve your product. That didn’t stop KFC, who asked the spiritual leader of the world’s Catholics to give the thumbs-up for their new Fish Snacker sandwich just in time for Lent:
The company has turned to Pope Benedict XVI, beseeching him to bestow his Papal blessing for this innovative new menu item. Vatican officials confirmed they received KFC’s request, and the company is hopeful to get the Pope’s blessing this Lenten season.
I actually like this idea; It’s getting a lot of coverage, and all KFC had to do was ask the Vatican a question. If the Pope were to actually approve it, they’d have another big story on their hands. Simple, but brilliant.

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