It takes a lot of, er… Guts to ask the Pope to officially approve your product. That didn’t stop KFC, who asked the spiritual leader of the world’s Catholics to give the thumbs-up for their new Fish Snacker sandwich just in time for Lent: The company has turned to Pope Benedict XVI, beseeching him to [...]
Archive for February, 2007
PR Stunt of the Week: KFC asks Pope’s ‘blessing’ for new sandwich
Published by February 23rd, 2007 in Marketing Events. 0 CommentsSocial Media 2007 in Chicago
Published by February 22nd, 2007 in Education, Podcasting, Social Networking, Web 2.0 and Weblogs. 0 CommentsIs anybody else going to this? If you’re coming in from out of town, drop me a line. I’d be happy to grab a post-conference bite or drink and talk shop.
Message to the NHL: If people want to share vids, let them
Published by February 21st, 2007 in Social Networking, Sports PR, Web 2.0 and Web/Internet. 0 CommentsSteve Rubel reports the NHL has forbidden YouTube viewers from embedding the league’s videos on other sites. I’m here scratching my head wondering, “why?” I’m a hockey fan, and grew up near Detroit (aka “Hockeytown“) where hockey is a very big deal. However, Detroit is a unique market, because people there actually care about the [...]
What’s next for JetBlue? Customer “Bill of Rights”
Published by February 20th, 2007 in Crisis Communication and PR Disasters. 0 CommentsJetBlue has had some problems since they forced a cramped plane-load of people to sit on the runway for more than 10 hours in a snowstorm last week. There have been cries of “irresponsible,” “incompetent,” and “outrageous.” Any reasonable person would agree. Fortunately, JetBlue’s CEO David Neeleman seems like a very reasonable guy. First, he [...]
Microsoft dabbles in social news
Published by February 18th, 2007 in Social Networking and Web 2.0. 0 CommentsMicrosoft has rolled out social news (ala Digg, Netscape) sites for the Netherlands and Belgium. If the sites prove to be a success, could an American version be in the cards?
New blogs from Cohn & Wolfe, Tom Foremski
Published by February 17th, 2007 in Public Relations, Technology, Web 2.0, Web/Internet and Weblogs. 0 CommentsI was glad to learn Cohn & Wolfe (my employer) recently launched a new blog called “Boomerang – What goes around, comes around.” So far it covers a pretty broad range of communications-focused content, but it’s all really well done. I added it to my rapidly-expanding RSS reader, and you should too. C&W is also [...]
Proposed Illinois law may block social networks in public places
Published by February 15th, 2007 in Government, Social Networking, Web 2.0 and Web/Internet. 0 CommentsFrom the “bad idea” department: A new bill called “The Social Networking Web Site Prohibition Act”, and would require that social networking sites like Facebook and Myspace are blocked on any computer made available to the public in a plublic (sic) library, and schools must prohibit access on any computer made available to students. Here’s [...]
“It’s not guerilla warfare, it’s guerilla marketing.”
Published by February 1st, 2007 in Journalism, Marketing Events, Mass Media and PR Disasters. 2 CommentsThe best part of the Aqua Teen Hunger Force “bomb” scare? All of the media outlets photoshopping out, blurring out or outright removing the Mooninite’s crude middle finger. Fortunately the Mooninite threat has been quelled, as arrests have been made. These little LED objects were placed in ten cities around the United States. Why was [...]
