Archive for February, 2007

PR Stunt of the Week: KFC asks Pope’s ‘blessing’ for new sandwich

It takes a lot of, er… Guts to ask the Pope to officially approve your product. That didn’t stop KFC, who asked the spiritual leader of the world’s Catholics to give the thumbs-up for their new Fish Snacker sandwich just in time for Lent:

The company has turned to Pope Benedict XVI, beseeching him to bestow […]

Social Media 2007 in Chicago

Is anybody else going to this? If you’re coming in from out of town, drop me a line. I’d be happy to grab a post-conference bite or drink and talk shop.

Message to the NHL: If people want to share vids, let them

Steve Rubel reports the NHL has forbidden YouTube viewers from embedding the league’s videos on other sites. I’m here scratching my head wondering, “why?”
I’m a hockey fan, and grew up near Detroit (aka “Hockeytown“) where hockey is a very big deal. However, Detroit is a unique market, because people there actually care about the NHL. […]

What’s next for JetBlue? Customer “Bill of Rights”

JetBlue has had some problems since they forced a cramped plane-load of people to sit on the runway for more than 10 hours in a snowstorm last week. There have been cries of “irresponsible,” “incompetent,” and “outrageous.” Any reasonable person would agree.
Fortunately, JetBlue’s CEO David Neeleman seems like a very reasonable guy.
First, he took responsibility. […]

Microsoft dabbles in social news

Microsoft has rolled out social news (ala Digg, Netscape) sites for the Netherlands and Belgium. If the sites prove to be a success, could an American version be in the cards?

New blogs from Cohn & Wolfe, Tom Foremski

I was glad to learn Cohn & Wolfe (my employer) recently launched a new blog called “Boomerang - What goes around, comes around.” So far it covers a pretty broad range of communications-focused content, but it’s all really well done. I added it to my rapidly-expanding RSS reader, and you should too.
C&W is also sponsoring […]

Proposed Illinois law may block social networks in public places

From the “bad idea” department:
A new bill called “The Social Networking Web Site Prohibition Act”, and would require that social networking sites like Facebook and Myspace are blocked on any computer made available to the public in a plublic (sic) library, and schools must prohibit access on any computer made available to students.
Here’s some […]

“It’s not guerilla warfare, it’s guerilla marketing.”

The best part of the Aqua Teen Hunger Force “bomb” scare? All of the media outlets photoshopping out, blurring out or outright removing the Mooninite’s crude middle finger. Fortunately the Mooninite threat has been quelled, as arrests have been made.
These little LED objects were placed in ten cities around the United States. Why was Boston […]




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