I’ve said it before and I’ve said it again- I love it when journalists talk about what kinds of PR folks they enjoy working with. It’s like drinking at the source of the information river. That being said, the terrific Into PR blog pointed me in the direction of this post over at Valleywag, which gives twenty pieces of media relations advice from twenty different journalists in a series of rapid-fire quotes.
There’s some really good stuff here, but my favorite quote comes from Andreas Kluth at The Economist, who advises, “Be ‘rare, relevant and short.’” So poignant and so perfect.
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