I had to groan a bit when I read Robert Scoble’s recent comments (agreeing with similar comments made by Stowe Boyd) about the need to get rid of the press release as a mechanism for distributing information. Scoble is one of my favorite daily reads, but I think he’s off when he suggests press releases should be killed in favor of blogs. Unfortunately, this seems to be a prevailing sentiment among many.
While I hemmed and hawed about posting a response, the far more qualified and eloquent Shel Holtz just nailed it, dropping knowledge on why the press release “still matters” and why the “new media release” makes sense. It’s a long post, but all of it is crucial reading.
UPDATE: For a little background, Todd Defren of SHIFT Communications has been tracking the “Stowe Meme” with a customized del.icio.us page.
Thanks for the link to the del.icio.us page. I hadn’t seen that one.