Thanks for the link! I have seen the qtags billboards (or something similar) around, and I’ve even used them. It looks like qtags sends text information to those who request it, but I couldn’t tell if the user also has the option to receive multimedia content, as in the “Bluetooth billboards.”

Isn’t the company qtags doing what you’re already asking for by letting the consumer text a number with a qtag from a billboard to get info/ promo items for that product?

http://www.qtags.com/whatqtags.html (no, I don’t work for them, I just thought you’d like to know):)

Jessica