I don’t mean to keep posting Apple stories, but I thought this one was rather interesting.
A man in Ireland was so fed up with having to continually repair his G5 iMac, he threatened to take a 156-mile walk to the nearest Apple repair center with his computer strapped to his back. From Ars Technica:
After issues with his iMac G5 surfaced, including several logic board
replacements, a new power supply, and perhaps the most important
replacement: the back casing, Apple agreed on August, 14 to replace his
ailing iMac. They just needed to send out his new iMac after they
picked up the old one. Well apparently a week is unacceptable and Mr.
Hayden, the customer in question, has decided to walk to the nearest
Apple service center to deliver the iMac back to Apple, a walk that he
has labeled the "Walk of Shame."
Apple learned of the planned walk, and soon the man received a call from Apple’s Head of Corporate Affairs. 90 minutes later, a brand-new iMac was on the man’s doorstep.
I’ve heard of some pretty amazing cases of customer service after disgruntled customers staged elaborate protests or posted negative stories about a product on their blogs. This story might take the cake, though. Aside from generating good will among one customer, Apple avoided a potentially embarassing (negative) publicity stunt.
However, I hope copycats don’t get any ideas from this guy…
0 Responses to “Man threatens to take iMac protest walk, Apple offers replacement”