Technorati is extremely valuable for measuring conversation about your (or a client’s) organization in the blogosphere. Lifehacker has a post with ten tips on how to effectively search Technorati which should prove very helpful for those unfamiliar with the site, and may even provide some new insight for experienced users.
It’s amazing how you can use a service nearly every day (Google search comes to mind, which offers a wealth of little-known search options) and not scratch the surface of its functionality.
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