CBS recently announced they’re going to start sending video clips to Bluetooth-enabled cell phones and PDAs from billboards installed in New York’s Central Station. From clickz.com:
"Bluetooth phone-toting passersby will
receive a message from the billboard on their phone’s screen that asks,
“Would you like to know more from CBS?” Pressing the corresponding
"Accept" button will begin the download [...]
Archive for August, 2006
Will “Bluetooth billboard” trend become annoying?
Published by August 30th, 2006 in Marketing Events. 2 CommentsMan threatens to take iMac protest walk, Apple offers replacement
Published by August 24th, 2006 in Apple and Public Relations. 0 CommentsI don’t mean to keep posting Apple stories, but I thought this one was rather interesting.
A man in Ireland was so fed up with having to continually repair his G5 iMac, he threatened to take a 156-mile walk to the nearest Apple repair center with his computer strapped to his back. From Ars Technica:
After issues [...]
"Web 2.0" is a phrase that gets thrown around very liberally these days, and for good reason. Lots of the token "Web 2.0" companies/sites are doing really neat, exciting things.
However, if you’ve ever found yourself wondering, "Exactly what is Web 2.0?", Silicon.com has a very straightforward, easy-to-read "Cheat Sheet" on the phrase and what it’s [...]
Apple responds to iPod “sweatshop” allegations
Published by August 18th, 2006 in Crisis Communication. 0 CommentsEarlier this summer, several newspapers reported poor
working conditions at the Chinese factory that manufactures iPods. In response,
Apple promised to investigate.
Yesterday, Apple released the results of its investigation.
Their team did find some less-than-satisfactory working conditions, but overall,
the working environment was found to be well-kept and worker compensation was
found to be fair. (The report does describe the [...]
I’ve changed the name of the blog. I picked the original title on a whim well over a year ago, and never really liked it. I may also start integrating some personal-ish (non-explicitly PR) content, but it will relate in some way to professional development- I promise, there will be no "what my cat ate [...]
Organizations: You don’t have to keep a blog
Published by August 17th, 2006 in Web/Internet and Weblogs. 2 CommentsNoah Kagan has posted a list of "Top 5
Stupid Trends of Marketing 2.0." This "stupid trend" jumped out at me:
You need a blog. Why? Do you really? Do people really care what your company has to say?
I agree. But first, let me say I consider myself a proponent of
business blogging. When used correctly, a well-written [...]
Free e-booklet: “Landing the Perfect Pitch”
Published by August 13th, 2006 in PR Practice. 0 CommentsHere is a free e-book about pitching the media, written by a technology reporter for the CBC. There’s some interesting material here, and it’s licensed under Creative Commons.
Here is a list of pitching dos and don’ts; this time from Cubitt Jacobs & Prosek, a "global public relations and financial communications consultancy."
Helpful Technorati search tips
Published by August 7th, 2006 in Web/Internet and Weblogs. 0 CommentsTechnorati is extremely valuable for measuring conversation about your (or a client’s) organization in the blogosphere. Lifehacker has a post with ten tips on how to effectively search Technorati which should prove very helpful for those unfamiliar with the site, and may even provide some new insight for experienced users.
It’s amazing how you can [...]
