Archive for July, 2006

Why sending attached Word documents is rarely a good idea

Over the course of an average day, I can’t tell you how many Microsoft Word attachments I get in my e-mail box.
I’m not a fan of Word attachments. For one, the files are huge, and take a long time to open on my aging work computer. If my virus scanner is running at the […]

Pitching advice: Choose an angle that tells a story

Chief Marketer has a great article about how to choose a pitching angle as well as general tips on pitching said angle to the media. Too good not to link to! (Via: Flackette)

NASA public relations needs a boost

When I was young, watching a space shuttle launch was exciting. Sometimes teachers would even bring a TV to my elementary school classrooms so we could watch launches as they happened and inevitably discuss outer space and the future of manned space travel. Over time, however, shuttle launches became routine, and with few exceptions (such […]




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