New 3M safety glass advertisment is brilliant

3M put what appears to be thousands of dollars (hard to tell from the photo, which is included in the link) between two pieces of its safety glass on a sidewalk in San Francisco. Passerby are allowed to punch, hit and kick the glass, but a nearby security guard ensures nobody will use heavier equipment to break in.

I’d love to see footage of people trying to smash the glass, possibly compiled into a short clip, and broadcast as a commercial on 3M’s Web site or distributed virally.

(Via BoingBoing)

(EDIT: Fixed punctuation)

0 Responses to “New 3M safety glass advertisment is brilliant”


  1. No Comments