While I’m pretty sure blogging hasn’t made much of a difference in my career yet, this article in The Boston Globe is full of reasons why maintaining a good blog is "essential" to one’s career:
”It’s the new public relations and it’s the new home page. Instead
of a static home page, you have your blog," (said Phil van Allen, a faculty member of the Art Center College of Design in Pasadena). It’s a way to let
people know what you are thinking about the field that interests you.Employers
regularly Google prospective employees to learn more about them.
Blogging gives you a way to control what employers see, because
Google’s system works in such a way that blogs that are heavily
networked with others come up high in Google searches.And coming
up high is good: ”People who are more visible and have a reputation
and stand for something do better than people who are invisible," says
Catherine Kaputa, branding consultant and author of ”Blogging for
Business Success."
In order to see if this blog has raised my Google-ability, I decided to search for "Eric Tatro." Lo and behold, "PR Nerve Center" comes up at the top of the list, followed by many of the blogs that link here.
Blogging does foster skills that are directly applicable in business, including improving writing skills, building a network of like-minded professionals across the globe, sharing and receiving relevant information, and so on. It makes sense that employers would recognize these benefits and take them into consideration when hiring new employees.
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