The always-excellent Guy Kawasaki has posted "10 Questions with Adam Lashinsky (Fortune Magazine)," in which Adam which reveals some interesting thoughts on being pitched by PR firms, common pitching mistakes, and sending free stuff (swag) to reporters.
I’m always interested in hearing reporters talk about receiving story pitches. It allows me to see how the "other side" thinks, and enables me to tune-up my pitches to ensure they are as helpful as possible. There’s nothing worse than sending "vapor," after all.
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