I’m writing this post literally after getting on the Internet (or touching a computer, for that matter) for the first time in over a week. The information overload is out of control! With all of the e-mail and RSS feeds that have backed up, I feel like it might take me a week to get […]
Archive for March, 2006
One week off from the Internet- Overwhelming!
Published by March 27th, 2006 in Web/Internet. 0 CommentsPhysicians want publicity, don’t want to advertise
Published by March 16th, 2006 in Public Relations. 1 CommentThe Philadelphia Inquirer has an article about physicians’ increasing need to hire public relations and marketing professionals to "get the word out" about their practices. The interesting part, however, is that some of the physicians spotlighted are very hesitant to use traditional advertising, and from the sound of it, this feeling isn’t uncommon amongst physicians. […]
PR is not dying, it’s changing for the better
Published by March 12th, 2006 in Podcasting, Public Relations, Web/Internet and Weblogs. 1 CommentIn the last couple of years there has been discussion about whether new media tools like blogging, podcasting and wikis have make public relations irrelevant, and indeed, if the PR industry is slowly "dying" as a result.Giovanni Rodriguez lays out some challenges facing the PR industry and why, ultimately, the "new media" tools that have […]
High-profile PR pros give thoughts on the industry
Published by March 8th, 2006 in Public Relations. 1 CommentThe New York Observer recently interviewed a number of high-profile PR professionals at the PR Week Awards ceremony, and their comments are interesting. Recurring themes include the importance of honesty and transparency, not having to rely on "old media," and how public relations efforts can (and should) serve an organization. It was also intriguing to […]
Blogging for non-profit organizations
Published by March 5th, 2006 in Web/Internet and Weblogs. 1 CommentThis post about "charitable blogging" over at PR Opinions is a nice follow-up to the talk about non-profit communication efforts.
Fortune magazine reporter talks pitching
Published by March 5th, 2006 in Public Relations. 0 CommentsThe always-excellent Guy Kawasaki has posted "10 Questions with Adam Lashinsky (Fortune Magazine)," in which Adam which reveals some interesting thoughts on being pitched by PR firms, common pitching mistakes, and sending free stuff (swag) to reporters.
I’m always interested in hearing reporters talk about receiving story pitches. It allows me to see how the […]
Non-profits need to properly fund communications efforts
Published by March 3rd, 2006 in Public Relations. 0 CommentsJohn Wagner has an excellent post about why it’s vital for non-profit organizations to devote proper resources to their public relations and marketing efforts.
The world of non-profit organizations is tough. NPOs typically face intense competition from other NPOs for volunteers and donors in their area of operation. An organization’s "brand recognition" and a clear, well-articulated […]
There’s been a lot of chatter on the Web lately about the humble press
release. I refuse to believe the press release is a thing of the past, but I do agree that many releases are far too "fluffy." If a reporter can’t scan the release and pick out the important information, then the release isn’t […]
Build social networks based on restaurant reviews
Published by March 1st, 2006 in Web/Internet. 0 CommentsI’m a little late to the table with ths one, but I’ve really been enjoying the social networking service Yelp. Yelp allows users to review restaurants, bars and stores, among other places, and then add friends based on their reviews. It’s almost like MySpace meets Epinions, but with a better user interface than the former […]
