In a nicely timed move by Piaggio Group Americas, parent company of Vespa motor scooters, the company placed a full-page open letter to U.S. mayors in the New York Times promoting motor scooters as a "transportation solution" that would also help solve America’s "addiction to oil." Have any mayors begun to offer incentives for citizens to use bicycles, scooters and mopeds instead of larger cars and SUVs in response to the president’s State of the Union address?
If nothing else, Piaggio knows an opportunity when they see one. It’ll be interesting to see what kind of response they get to the ad.
The full press release about the Times ad can be found here.
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