Forget newspapers, magazines or television; When it comes to purchasing a new vehicle for the first time, the Internet is the most important source of information, according to a study by the Polk Center for Automotive Studies. From the press release:
Out of considered mass media outlets,
thirty-five percent of first-time vehicle buyers consider the Internet
to be their most important informational tool, compared to 8.2 percent
for television, 4.4 percent for magazines, 3.6 percent for newspapers
and 1.1 percent for radio.
The Internet is unparalleled for allowing potential consumers to compare and contrast information on a number of potential purchases, and this is extremely important when purchasing a car, with the depth and difference of features and technologies available among various auto models.
Internet technologies also allow vehicle companies and enthusiasts to engage in a dialog with consumers, answer questions, and most importantly, develop a connection. If a company can establish brand loyalty in a consumer and make them feel like they belong to a community, then there’s a good chance they’ve made a customer for life. Loyalty is very important among car-buyers, and the automotive companies know that. If the Internet proves effective in helping auto companies establish this loyalty, expect to see a lot more sponsored blogs and podcasts in the near future.
0 Responses to “Internet is most important tool when deciding what car to buy”