According to Tech PR Gems, the phrases "sets the standard" and "solutions" are widely overused, with research to back up their observation. I would be inclined to agree, and I’m sure I could think of a few of my own ("bleeding-edge" comes to mind).
I guess it’s easy to get comfortable with certain elements of language […]
Archive for February, 2006
Which press-release terms have become cliches?
Published by February 22nd, 2006 in Public Relations. 1 CommentVespa takes advantage of “America’s Addiction to Oil”
Published by February 21st, 2006 in Public Relations. 1 CommentIn a nicely timed move by Piaggio Group Americas, parent company of Vespa motor scooters, the company placed a full-page open letter to U.S. mayors in the New York Times promoting motor scooters as a "transportation solution" that would also help solve America’s "addiction to oil." Have any mayors begun to offer incentives for citizens […]
NASA PR official resigns after overstepping boundaries
Published by February 16th, 2006 in Public Relations. 0 CommentsI thought this story was interesting. A NASA public relations official, George Deutch, resigned after reportedly trying to limit the media’s access to one of the agency’s scientists. From the article:
The New York Times reported that Deutsch tried to limit reporters’
access to Jim Hansen, a noted NASA climate scientist, and insisted that
a Web designer insert […]
Another frustrated blogger issues PR guidelines
Published by February 5th, 2006 in Public Relations, Web/Internet and Weblogs. 1 CommentI’ve read plenty of posts from bloggers who are tired of being pitched in an irresponsible way. The latest is Merlin Mann of 43 Folders, who’s issued a set of "dos and don’ts" for pitching him. Most of it is familiar ground, but a good reminder for PR pros who pitch to bloggers.
He makes a […]
Internet is most important tool when deciding what car to buy
Published by February 4th, 2006 in Podcasting, Web/Internet and Weblogs. 0 CommentsForget newspapers, magazines or television; When it comes to purchasing a new vehicle for the first time, the Internet is the most important source of information, according to a study by the Polk Center for Automotive Studies. From the press release:
Out of considered mass media outlets,
thirty-five percent of first-time vehicle buyers consider the Internet
to be […]
