The Internet can keep you honest

Well, maybe the Internet doesn’t so much keep you honest, but it does make it much easier for people to call you on your lies. With technologies such as Google’s cache, it’s becoming much more difficult for companies to rewrite history:

Among other things, Carlo said the company’s
claim that their software would work on "any device, any carrier" was
dubious. A representative named Alan from Bluepulse followed up with
his own comment, denying that they had ever made such a claim. So Carlo
pointed to Bluepuls’s Web site, where the following appeared in big
blue type: "Your content and applications, on any phone, anywhere…"
Well, it used to say that anyway.

The person who tried to pretend no such claims were made was forced to make a public apology, as he should have. Blogs, wikis, and the cliched "new media" only work if you’re transparent and honest. That’s the key. These technologies can be just as destructive as they can be useful if they aren’t used in a responsible manner.

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