It’s been a tough year for the Minnesota Vikings. After a slow start to the season, news of a sex scandal involving several members of the team flooded sports radio and news networks. It’s the type of scandal that just won’t go away.
You’ve got to feel bad for the Vikings’ new owner, Zygi Wilf, who bought the team a scant four months ago.
To help repair the tarnished image of his team, Wilf has made attempts to become more transparent, making himself available to media, government officials, and sponsors. He’s also speaking directly to fans around the state. In response to the scandal, Wilf is working to adopt a tough new team code of conduct and promises to punish any players involved.
The Minnesota Vikings are making all the right moves in response to this crisis. Time and time again, Americans prove they’re willingness to "forgive and forget" as long as the person or organization who made the mistake is willing to be honest, up-front, and attempt to atone for their wrongdoing. Zygi Wilf’s doing all three.
Interesting perspectives about the Vikings. For some reason, team management and pro athletes fail miserably at personal brand management. Take T.O., for example.