I just got back from the first volunteer training session for the Super Bowl XL festivities, and I think Detroit is shaping up to be a good area to host the event. If nothing else, I can give kudos to the planning committee- They really seem to have their stuff together. Over 8,000 volunteers will be contributing to the effort here in Southeast Michigan!
My role will involve working with members of the media, directing them where to go, answering questions and the like. I’m excited, and I’m genuinely interested in meeting others who are professional communicators by trade.
I was in Detroit a day or two before the 2005 All Star (baseball) Game, and I thought the city looked great. I was within walking distance from Comerica Park, and there were a lot of people and a lot of energy. I saw some positive PR for Detroit come as a result. It was good for Detroit, a city where good PR can be scarce. Hopefully Super Bowl XL will bring similar results.
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