I’ll admit, I was one of the people who was intrigued with the blog chatter surrounding the recently released film Serenity, which is based on the cancelled TV show Firefly. MediaPost Publications (via Movie Marketing Madness) has a very interesting post about the PR campaign, which involved bloggers on an unprecidented scale.
Serenity is the perfect movie for this word-of-mouth promotion, with no huge star power. There are, however, a core of hard-core fans who have convinced a lot of people (myself included) to see the film. Most importantly, the film is good. Very good. In fact, it’s one of the most enjoyable movie experiences I can remember, and I’ve become one of those evangelists who have recommended the film to anyone who’ll listen. I’m also planning on picking up the DVD box set of Firefly’s first (and only) season.
If the film would have been mediocre, this campaign would have severely backfired. Thankfully, for the studio and the fans, the campaign seems to be working. A somewhat risky move, but smart and well executed.
0 Responses to “Serenity’s Blog-Centric PR Campaign”